Borovets is the first and still the most popular Bulgarian mountain resort. Situated at 1350 m above sea level it enjoys a perfect location at the foot of Mount Moussala (2925 m), the highest peak on the Balkans.

Bulgaria has become one of the most popular winter destination in Europe for skiers on a budget. More and more visitors are now looking for balance between value and quality when booking a skiing holiday. Bulgaria has long been one of the cheapest ski destination, and now due to massive recent development and modernisation it is also becoming one of the best equipped.